Who we are

Founded in 2010 by Israil Ali, we have been a trusted name in the ethnic fashion industry, delivering excellence for over a decade. With a production capacity of 40,000 pieces, we ensure quality craftsmanship and timeless designs. Our collections celebrate tradition while embracing modern elegance, catering to diverse styles and occasions. Supplying across India, we take pride in bringing heritage-rich ensembles to every corner of the country. Experience the perfect blend of culture, quality, and style with us!

Our commitment to authenticity and craftsmanship sets us apart, ensuring each piece reflects the beauty of tradition. With a seamless supply network across India, we make ethnic elegance accessible to all.